New BART Website

Click here to visit the BART (Bay Area Rapid Transit) Website

I ride it everyday, so I keep in touch with their interactive presence. Also, being a design firm, we appreciate their new look and feel.

I like the new design, UI and functionality. The brown is a great addition to the brand color palette. The angled edges are an unexpected but smooth twist to the Web 2.0 rounded corners that everyone loves. The photos have a candid and real feeling to them too. They rotate every day or so.

The local culture or event feature is a good motivator. The BartTV is well produced and organized. They have a nice newsletter called myBART, that I imagine will become a full social networking where they can provide data based on your frequent searches and other activity. RSS feeds, email alerts, widgets...all of the Web 2.0 staples.

Great job BART!

I found another blog review of this site here.
...and another here.
....eccolo qua.

The iPhone app is top notch too. The design is not that great, but the functionality and the usability is great.