Solana Crawford, founder and chief design officer at DESIGN about TOWN, just finished presenting at O'Reilly Media's Web 2.0 Berlin. Let us know if you saw the presentation, and what you thought!
The presentation abstract and slide deck are below. For more presentations from Web 2.0 Berlin, click HERE.
Solana will also be speaking at SNAP Summit3, which takes place on October 28th, 2008 at the Parc55 Hotel in San Francsico. Drop us a line if you will be attending that event, we'd love to meet you.
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User: Action! Leading Users to Action Through Design
14:35 Thursday, 23-10-2008
Location: A3-4
There’s something that takes that extra step, that goes beyond user interface (form) and user experience (function)... And it is that moment that each company with online presence wants its target user to reach: the click-moment. Whether it is to donate, buy, sign up or send, it is that decision-making-second, right before the user takes action, that will change their state of mind, their mood, they way they feel based on the action that was just taken.
Design elements are key in accomplishing this. The right color choice will get you a new customer, and the wrong one can make you lose a potential investor. You need to show you know not just your product or service, but also your audience. Making them feel good about taking action takes you and your company a long ways.
What will be covered:
- Today’s design trends.
- Which design elements entice users to take action: Shapes, colors, images…
- Use of color to prompt users to take action.
- How simple or sophisticated to design your site so users take action.
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